The Science of Influence, The Psychology of Persuasion and Irresistible Attraction are just a few of Dr. Kevin Hogan's books he's written on making more sales, influencing others to your way of thinking and creating unique and profitable marketing strategies.
Tuesday, October 22, 2013
Wednesday, October 16, 2013
Tuesday, September 17, 2013
Saturday, September 14, 2013
Wednesday, August 07, 2013
Tuesday, August 06, 2013
Friday, August 02, 2013
Friday, July 26, 2013
Wednesday, July 24, 2013
Tuesday, July 23, 2013
Saturday, March 02, 2013
Argumentative Person? Use the Magic Question
If they perceive YOU as argumentative, ask, "How can I present counter examples and other points of view to you so that you are not offended and your feelings are not hurt?"
* The argumentative communicator always needs to be right.
* A.C. wants to defeat their opponent as if the dining room, the bedroom (a really stupid place to create negative anchors!), the boardroom is a courtroom where only one person can "win."
* This doesn't mean to stop disagreeing or intellectually pursuing what is good and right. It is very important to make sure those we have discussions with do not feel attacked.
***Critical: You and I both know that people take possession of ideas as if they are one's identity.
==> If people's ideas and verbalized thoughts are always experienced at the level of one's identity, then all debate will become perceived as fighting or arguing. Therefore, when this pattern of communication erupts, separate the idea from the person.
Wednesday, February 27, 2013
Give women a "food diary" with an image of a thin girl on the front and she will gain weight.
(Food diaries in general are a very BAD idea from square one.)
The only thing you want to record and stack is a pile of post it notes with a running calorie count throughout the day ending at a predetermined number then grab another post it note for the next day.
*Never* write down the names of food. That's foodicide.
Will the thin girl help a guy lose weight? (no study) Almost certainly not on a diary cover. That essentially triggers failure before beginning to an avg. male mind. But imagery of (some) women can increase testosterone and dopamine release which can trigger increased assertiveness and motivation. Triggers for men and women are very different.
Triggers within each of the sexes are also different and often individual. Test. But don't test too long. It's obvious pretty quickly what works and what doesn't for you as far as core-motivations.
Motivational triggers that work best are those that "keep you in line."
A picture of a cute girl on the wall will get a guy on the phone to make his sales calls but a cute girl on the fridge will ultimately make the target of the message upset. Key: Plenty of research shows that eyes watching over you work quite well.
A picture of someone's face with eyes looking down at you in the pantry will be helpful where the same photo on the fridge can become desensitized with too many viewings. eyes looking down on you are are good triggers to reign in cheating in most aspects of life.
Even atheists behave more ethically and honestly when reminded of God...and that really is a subject for another day...
Friday, February 22, 2013
Environmental triggers influence results and behavior...
Environmental triggers in large part determine outcomes.
Give women a "food diary" with an image of a thin girl on the front and she will gain weight.
(Food diaries in general are a very BAD idea from square one.)
The only thing you want to record and stack is a pile of post it notes with a running calorie count throughout the day ending at a predetermined number then grab another post it note for the next day.
*Never* write down the names of food. That's foodicide.
Will the thin girl help a guy lose weight?
(no study) Almost certainly not on a diary cover.
That essentially triggers failure before beginning to an avg. male mind. But imagery of (some) women can increase testosterone and dopamine release which can trigger increased assertiveness and motivation.
Triggers for men and women are very different. Triggers within each of the sexes are also different and often individual. Test. But don't test too long.
It's obvious pretty quickly what works and what doesn't for you as far as core-motivations.
Wednesday, February 20, 2013
Influential Questions that Generate Liking
You don't need to fight to close sales, pressure people, push people.
You can ask great questions, learn about people, find out what caused their real successes and let people ask YOU if YOU will let them be your customer/client.
Variations of the question above is one I've asked thousands of people.
It is a real life trust & friendship builder. Use it manipulatively, it will backfire.
Use it as a new way of looking at people and learning about them and you will begin to see growth in the projects YOU work on.